Play It Again, Samsung

Samsung has launched an ad campaign for their smart watch, the Galaxy Gear. And from the ad, you might think this watch is about to make your dreams come true.


Yes, fictional character have used this technology for decades. A watch that can display information beyond time, act as a communication device, and, if you’re James Bond, a laser, is a nice idea. But one that was really fulfilled by the smartphone.

Much as we look back at television shows like Seinfeld, which existed before the cellphone became commonplace, and discover plot holes that would easily be solved with a call or text while on-the-go, the futuristic watches from TV turned into smartphones in reality.

On TV, no one has a problem talking to their devices in front of, well, whoever is around. Characters have no qualms about their conversations being audible for anyone close by.

All the interactions a user has with a smart watch are out in the open. We have a communication device that works this way: the walkie-talkie.

Having used Glass for a few months, having a wearable device replace my phone definitely feels like something that could happen in the next few years. Especially with a device like the iPad Mini or Nexus 7 as a “main” portable machine that could be around for tasks that currently fall to a 4 inch or greater phone.

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